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About Us


Anthony & Alexander Group LLC (AAG) professionals are the experts in building customer experience management strategies and service strategies that boost company revenue and profits. AAG provides customer service executives with data analysis, support operations reviews, service revenue reviews and executive briefings on improving overall service operations. AAG will work directly with your chief customer officer—or equivalent—to design and implement your organization's CEM strategy. AAG works closely with Omega Management Group Corp. and contributes to its Center for Loyalty Research services.


AAG is a global customer experience research, service and consulting firm that works with organizations to create differentiating experiences and profitable customer relationships. Using research, consulting, education and communications programs, AAG creates and implements customer experience strategies for our clients. Developing actions plans to drive organizational change are at the core of our methodology.


AAG works with Global 2000 companies as well as emerging businesses around the world. Our clients include: Affymetrix, Boston Scientific, Haemonetics, Kronos, Netezza, an IBM Company, Sony, Stratus, and many more.


AAG's senior CEM professionals have the experience and knowledge to guide you as you make adjustments to your current operations. Whether it is a result of developing a customer experience management strategy with your customers or from internal observations, we provide a consistent evaluation of your customer service operations that is vital to ensuring that you are responsive to customers needs. We help you to provide proactive customer service and support, using your employees effectively and contributing to your company's bottom line.


What We Do


AAG's CEM strategy solution is a phased approach that helps you address critical customer management issues. In this way, you can acquire, understand and serve your customers more effectively.


We can strengthen marketing and sales effectiveness in order to retain and build your customer base. We help you focus on increasing consistent, high-satisfaction customer experiences across multiple channels, so you can discover new opportunities to provide value and increase profitability.


To manage the customer experience effectively, you need to develop and deploy strategies that both grow and serve your customer base. Our CEM solution framework can help:


  • Drive customer value
  • Identify customer segments and align them with products and services
  • Focus the entire organization on the customer experience
  • Improve service quality through greater transparency and accountability
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