Strategy - Attain the DNA of CEM

The objective of a CEM strategy is to integrate customer centricity as a part of a business' DNA.


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Raise the service awareness, commitment, competence and operational practices of all frontline employees.


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The Industry Forum on CEM Best Practices in Customer Loyalty and Retention.

May 25-27, 2016

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Recent Blog Posts

8 Sep

They Want What You Have

We live in a consumer society. You want something, there’s a store for it. If there’s not a store for it, you can find it online. So why do some companies flourish while others fail, especially when they’re selling the same item? It always comes down to one thing: ...
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4 Sep

The Power Punch of Customer Surveys

A successful business needs the honest feedback from its customers to evaluate how well their needs are being met. However, getting customers to spend time completing a form can be challenging. Customer satisfaction surveys are designed to give insight about how your cu ...
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BCFL Webcasts

Building Customers For Life Webcast Series
Making a CEMDNA Playbook Strategy a Competitive Advantage
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Building Customers For Life Webcast Series
Winning Well: Managing the Art of the Tough Conversation With Your Employees
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