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The objective of a CEM strategy is to integrate customer centricity as a part of a business' DNA.

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Recent Blog Posts

20 Aug
2015

Air-Tight Customer Retention Tactics

Losing a customer is similar to losing one of the links in a chain. The event makes the entire chain weak and vulnerable to breaking. Businesses can save their foundation if the link is repaired the moment it snaps or starts separating. Better yet, they can strengthen t ...
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18 Aug
2015

Friend or Client OR Both?

Retention marketers know there is a difference between loyalty and retention. Without a proper understanding of the two concepts, it's not possible to foster valued customers. A business that solely wants to keep customers at all costs is not effectively managing their ...
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