Technology is developing at a rapid pace. From mobile applications to computer software, developers are personifying, streamlining, and advancing the customer experience. The latest method to influence customers is through customized product design. Learn how to market new products, engage with customers and customize products for increased sales. Omega Management Group suggests the following ways to maximize the customer experience to gain loyal customers.
Customer satisfaction and company sales are directly influenced by product performance. An example where a product underperformed and drove sales south was the Blackberry 10, launched in 2013.
As the year comes to an end, and everyone travels home for the holidays, we think about what we are grateful for. Our relationship with you is something we treasure and value. Thank you for the incredible opportunity to help service your needs. We wish you a very happy holiday and look forward to seeing and hearing from you in the New Year!
Omega Management Group is your Customer Experience Management (CEM) partner. Empower your organization with the knowledge and tools for the ultimate customer experience.
A mature enablement model for social media within the contact center is a goal that relatively few organizations today have reached. But adopting a mature enablement model that allows you to better service your customers will help you stand out from the competition and grow your business.
Although what constitutes a mature enablement model continues to evolve rapidly, the following characteristics have become the new foundational pillars of a customer-centric organization.
People and Culture
Organizational culture is held together by its employees.
There is no better resource to utilize for improving customer experience than with a survey. Surveys impart the ability to translate specific data needed for analysis. Simply ask customers for their feedback and assess results to identify customer satisfaction, gauge the introduction of a new product or service, or conduct research for new thought leadership data.
Crafting an effective customer experience survey is more complicated than understanding what information you desire. An effective survey design is an art and a science of forming the right questions. Creating the “right questions” is more challenging than one may think. Omega Management Group helps design and implement both customer and employee surveys, but they also have some best practices to help formulate surveys for other purposes.