CRMI Rebrands as a Membership-Driven Organization Dedicated to ‘All Things CX’

CRMI Rebrands as a Membership-Driven Organization
Dedicated to ‘All Things CX’

Customer Relationship Management Institute (CRMI) provides one-stop shopping for business professionals and tech vendors devoted to customer experience (CX) management strategy

NORTH BILLERICA, Mass.; May 8, 2017 The Customer Relationship Management Institute (CRMI), the strategic employee engagement and training partner of Omega Management Group Corp., announced today that is has completed the transition to a membership-based organization dedicated to providing a single point of contact for “All Things CX,” recognizing the growing influence of customer experience (CX) management as a critical business strategy in virtually all industries and business sectors.

CRMI has established a new website – http://www.crmirewards.com – where prospective members and technology vendors/service providers targeting the multi-billion dollar CX marketplace can become members and sponsors, respectively. Content categories include Trending in CX (market research and industry news); CX Marketplace, (a directory of CX technologies, blogs, articles, white papers, webcasts, speakers, etc.); Member Services (individual and corporate memberships, training & certification); Events & Courses (directory of CX events and courses), Partners (vendor sponsors) and more. Visitors also can register to receive the new monthly newsletter, CX Playbook Strategy Review. Soon the site will offer a CX Technologies Lab, where members can “test drive” software offered by sponsoring vendors who have proof of earning superior customer service ratings.

This is the Age of CX,” said John Maraganis, president and CEO of CRMI and Omega. “Delivering a consistently superior customer experience has become table stakes. CRMI has championed that concept since its founding in 1999, and now – as CX becomes a strategic imperative for more and more companies – is taking its mission to a new level.”

CRMI is projecting 15,000 individual members in 2017 and 40,000 members by 2018. Individual membership is free, while fees for corporate membership provides access to more detailed and comprehensive CX information resources.

CRMI continues to provide a wide range of employee engagement services, educational workshops, and employee reward programs designed to help organizations create a workplace where employees are motivated and skilled, customers are valued and relationships are maximized. CRMI’s employee loyalty services include employee incentive and training programs, specifically the Certified CEM Professional (CEMPROSM) curriculum and award.

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