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NorthFace ScoreBoardSM Award Program Omega established The NorthFace ScoreBoardSM Award program in 2000, the first program in the service industry to recognize organizations who not only offer exemplary service to their customers, but who center their very existence on a deep commitment to consistently exceeding customer expectations. Other organizations have since introduced similar customer satisfaction recognition programs. In 2005, more than 165 projects, many international in scope, were judged from more than 75 companies based in the U.S. and abroad. From this group, 34 companies qualified to receive the award, and many of the companies were repeat winners. Award recipients qualify by having measured their customer satisfaction levels throughout the calendar year in such categories as technical support, field service, sales process, account management and training. The award recipients are those who, based on survey responses from their own end users, achieved a 4.0 or above out of a possible 5.0 score in the categories measured. Omega’s market research indicates that achieving a 4.0 rating or above over an extended period of time is clear evidence of building customer loyalty. This is the level that essentially locks-in profitable long-term customer relationships and significantly raises the bar for your competitors. The NorthFace ScoreBoard winners receive a formal letter from Omega, congratulating them on earning this high honor. We also recognize winners at a formal ceremony each year as the highlight of Omega’s annual SCORE Conference. Many winners request a subsequent ceremony at their place of business, so more company executives and employees can feel the pride and sense of accomplishment from their hard work.
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