Omega Honors 34 Companies for Achieving Excellence
in Customer Service at SCORE Conference 2006

Winners of the NorthFace ScoreBoard Award^SM consistently exceeded customer expectations.
Mass. secretary of economic development addresses SCORE Conference, presents proclamation from
Mass. Governor Mitt Romney declaring June 14 “SCORE Day” in the Commonwealth.

CHELMSFORD, Mass.; June 21, 2006 – The importance of maximizing customer and employee satisfaction, retention and loyalty
as a way to increase revenue and profits was the focus of SCORE Conference 2006, which took place June 12-15 at the Seaport Hotel in
Boston. A highlight of the event was the presentation of Omega’s NorthFace ScoreBoard Award^SM on June 14 to 34 companies who have
achieved excellence in customer service during the prior calendar year based on survey responses by their own customers.

Ranch Kimball, Massachusetts’s secretary of economic development, spoke to the SCORE attendees about how the state has become more customer-oriented towards the business community. He also read a proclamation from Gov. Mitt Romney declaring
June 14 “SCORE Day” in the Commonwealth in recognition of business and industry leaders coming together to focus on best
practices in achieving customer loyalty.

Co-produced by Omega and CRMI (Customer Relationship Management Institute), SCORE 2006 marked the fourth annual event, which focuses on how companies can increase product and service revenue by implementing the right loyalty management and CRM strategies to maximize customer and employee satisfaction and retention.

At SCORE Conference 2006 (Symposium for Customer Operations and Relationship Exposition), more than 40 industry experts spoke on these topics before an audience of senior business executives from around the country. The conference attracted chief customer officers, VPs of customer service and chief information officers as well as senior decision makers in customer service, quality management, sales, marketing, human resources and others in executive management. Speakers included senior executives from Cisco Systems, Unisys, Indus, GE Healthcare, Kronos, Eastman Kodak, Sony and many more.

“Feedback from attendees indicates that maximizing customer and employee loyalty and retention are among the most pressing concerns for organizations in every industry,” said John Alexander Maraganis, president and CEO of Omega. “Companies who implement a loyalty management strategy gain a vital competitive and business advantage, and also are better able to weather periodic economic downturns.”

“Every company has a specific strategy for core business functions like sales, marketing, service and product development,” said Richard J. Castellano, president of CRMI. “But the same vision and planning is required to create a strategy for building customer and employee loyalty, and that’s exactly what attendees learned at SCORE Conference 2006. They left the conference buzzing with new ideas and techniques that they can use right away.”

2005 NorthFace ScoreBoard Award Winners:

Note to Editors: City/state denotes either company headquarters or principal location where customer satisfaction work was conducted.
¹ Denotes companies who won the award for multiple divisions.

Industry Leaders Show Their Support

SCORE Conference 2006 corporate, industry association and media sponsors included:

About Omega (www.omegascoreboard.com)

Since 1984, the Omega Management Group Corp. has been a recognized expert in developing and implementing customer and employee loyalty management strategy that lead to increased product and service revenue and profits. The loyalty management services include customer and employee surveys, employee incentive programs, key account retention strategies, win-back strategies, competitive benchmark studies, and marketing of customer satisfaction results to employees, customers and the marketplace.

About CRMI (www.crmirewards.com)

The Customer Relationship Management Institute (CRMI) is a one-stop shop for a wealth of information and educational workshops and webinars designed to help organizations create a workplace where employees are motivated and skilled, customers are valued and relationships are maximized. The CRMI Membership Program allows members to earn points as they participate in the various programs offered by CRMI and its partners.

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