Omega Launches ‘View from the Top’ Online Research Community
Exclusively for VP-level Customer Care Executives

Web-based surveys will delve into key areas of customer interaction and allow participants
to share best practices and latest trends in customer satisfaction and loyalty.

BILLERICA, Mass.; Oct. 15, 2007 – Omega Management Group, Inc., experts in helping organizations increase revenue and profits by maximizing customer satisfaction and loyalty, announced today the View from Top (VFT) Research Panel 500 program. The new program -- open only to VP-level executives in customer-facing positions – is devoted to the continuous improvement of the customer service industry.

The VFT Research Panel 500 is now being formed as an online community. Charter membership is on an invitation-only basis, targeting VPs of customer service, support, sales/marketing and similar titles. The first 50 VPs accepted from each of 10 industry categories will comprise the VFT Research Panel 500 charter group, and enjoy lifetime membership benefits at no charge. A VFT Advisory Board is also being formed, which will function as a steering committee with direct input into research topics, survey questions, data collection, analysis and reporting.

The new program will use web-based survey techniques to allow panelists to respond to questions and provide opinions that reveal valuable information, knowledge, trends and best practices in customer satisfaction and loyalty. The data will be analyzed and correlated to form the basis of confidential reports that will be shared only with VFT panelists on a quarterly basis.

“The VFT development and approach have been deeply influenced by service executives and service professionals within the customer service and support community at large,” said John Alexander Maraganis, president of Omega. “The objective is to provide panelists with a real-time opportunity to express their opinions on topics related service business, and stay up-to-date on current service business trends at the same time.”

The VFT Research Panel 500 will focus on vital areas of service business operations, such as:

• Customer relationship management best practices

• Service operations, strategies and CRM technologies

• Loyalty management strategies that drive revenue and profits

• Employee compensation linked to customer satisfaction/loyalty.

“Charter Members of the exclusive View from the Top Research Panel 500 share the combined intelligence of a large online community of senior service executives with access to research survey results, said Maraganis. “Further, they share in the insight and resources of Omega’s Center for Loyalty Research.”

VFT Research Panel 500 members receive the VFT Research 500 Report at no cost as part of their membership. This comprehensive report contains data to allow their organizations to measure performance against other similar businesses. VFT members may apply the research data and reports to benchmark their organization’s performance and establish a baseline for continuous improvement.

The 10 industry categories from which VFT Research Panel 500 charter members will be drawn are:

For more information on the View from the Top Research Panel 500 or to submit an application for invitation as a Charter Member, visit http://www.omegascoreboard.com/view-from-the-top.shtml. Interested parties may also contact Paul LaPointe, director of Omega’s Center for Loyalty Research, at (978) 715-2563, or email him at plapointe@omegascoreboard.com.

About Omega

Since 1984, the Omega Management Group Corp. has been a recognized expert in developing and implementing customer and employee loyalty management strategy that lead to increased product and service revenue and profits. The loyalty management services include customer and employee surveys, employee incentive programs, key account retention strategies, win-back strategies, competitive benchmark studies, and marketing of customer satisfaction results to employees, customers and the marketplace. For more information on Omega and SCORE 2007, visit www.omegascoreboard.com or call (800) 711-5196.

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